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PROMPTS
Claude
Meta Ad Creative Pack
Turn any brand URL into a complete Meta ads creative pack.
Give Claude your brand name, website, and a one-line description. It reads the brand, builds a Brand DNA document, then fills 15 Meta ad templates with real brand colours, real copy, and ready-to-use image prompts. No agency. No designer. No briefing back and forth. Just copy the prompt and use it on Claude
THE PROMPT
You are a Meta ads strategist and brand expert.
I am going to give you three things about a brand:
- Brand Name
- Brand URL
- Brand Description
Your job is to produce two things:
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PART 1 — BRAND DNA
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Analyse the brand thoroughly and document:
- Brand Name
- Primary Colours (as hex codes)
- Secondary / Accent Colours (as hex codes)
- Typography Style
- Photography Style
- Tone of Voice (3-5 adjectives)
- Target Audience
- Unique Selling Proposition
- Key Product Details (name, hero ingredient,
key benefit, price if visible on site)
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PART 2 — 15 META AD CREATIVE BRIEFS
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Using the Brand DNA above, fill in all 15 templates
below with completely specific, brand-accurate content.
No generic placeholders anywhere. Every word must be
specific to this brand.
GLOBAL RULES FOR ALL IMAGE PROMPTS:
- Generate at 2K resolution (2048px on long edge)
- Keep ALL text overlays and key visual elements
within the top 85% of the frame. Leave the bottom
15% as clean breathing space — no text, no critical
detail, no product placement in this zone.
- Backgrounds: favour light, airy, brand-appropriate
colours — soft sky blue, warm cream, pale sage,
light lavender, warm ivory. Avoid cold charcoal or
very dark backgrounds unless the brand's own palette
is naturally dark AND the product photography is
rich and warm enough to prevent the image feeling
oppressive.
- Typography on image: always bold, always legible,
always high contrast against the background chosen.
- For Group B templates, every mention of a specific
product must include "(image attached)" after the
product name so Gemini knows to reference the
uploaded photo.
The 15 templates are split into two groups.
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GROUP A — NO PRODUCT PHOTO NEEDED (8 templates)
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These are typography-led, lifestyle-led, or
ingredient-led. Gemini generates these from the
text prompt alone. No reference image required.
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GROUP B — UPLOAD YOUR PRODUCT PHOTO FIRST (7)
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Before generating Templates 9–15 in Google AI Studio,
upload one clear, well-lit photo of your hero product.
Gemini will reference it to keep your packaging
consistent across all 7 images. Every product mention
in these prompts will say "(image attached)" — this
signals Gemini to use your reference photo.
For each template provide:
- Image Prompt: Complete, detailed prompt for Gemini
3.1 Flash Image (Nano Banana 2). Include: exact
aspect ratio, full composition, brand colours as
hex codes, all overlaid text written out in full,
photography style, lighting direction, aesthetic.
Follow all Global Rules above.
- Headline: Max 8 words. Punchy and brand-specific.
- Body Copy: 2–3 sentences. Real product names,
real benefits, real audience.
- CTA: Call to action button text.
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GROUP A TEMPLATES
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TEMPLATE 1 — Stat Shock | 4:5
STYLE REFERENCE: Multiple product units floating and
scattered across a light brand-coloured background —
like a product cloud — with one enormous bold stat
overlaid dramatically across the centre of the image.
The products create all the visual interest. The stat
is the message. This is NOT a plain colour background
with just a number — the products must be physically
present and scattered across the frame.
Light, airy background in the brand's lightest colour
or a complementary pale tone (sky blue, soft cream,
pale sage). Several units of the hero product
(described by name and packaging style only — no
reference image needed for this template as they are
abstract/floating) scattered at different angles and
depths across the frame. Enormous bold white or dark
stat number dominating the centre — must be a real,
specific, verifiable stat from the brand (trial result
percentage, customer count, years of ingredient
history, review count, clinical result). One short
explanatory line below the number in smaller type.
Brand wordmark small at bottom left. Keep all elements
within top 85% of frame.
TEMPLATE 2 — Myth Buster | 4:5
STYLE REFERENCE: A lifestyle or ingredient photograph
fills the entire background — a real scene, not a
plain colour. Text is overlaid on top in two clear
sections. The background image gives brand recall and
visual warmth that a plain panel cannot.
Full-bleed background: a rich, well-lit photograph
relevant to this product category — could be a close-
up of a key ingredient with visible texture, or a
warm lifestyle scene showing the product benefit in
context (glowing skin, healthy hair, energised person).
The background image should use the brand's colour
palette naturally. Over this background: a light
semi-transparent overlay panel on the top half carries
"MYTH:" in small brand-accent-colour caps, followed
by the common misconception in large bold dark type
with a bold red struck-through line across it. Below
a thin brand-colour horizontal rule: "FACT:" in small
accent caps, followed by the truth in large bold
contrasting type. Brand wordmark bottom right. All
elements within top 85%.
TEMPLATE 3 — Us vs The Old Way | 4:5
STYLE REFERENCE: Clean two-column infographic with
bold header bars. Each column has a distinct visual
tone — muted and greyed for the old way, vibrant and
brand-coloured for the new way. Consider adding a
small product illustration or ingredient icon at the
bottom for brand recall — keeps it from being purely
abstract. No reference image needed.
Light neutral background (warm white or cream). Two
columns with a thin dividing line. Left column: muted
grey header bar reading "THE OLD WAY", grey ✗ marks,
4 specific pain points about this product category in
muted charcoal text. Right column: brand primary
colour header bar reading the brand name, brand-colour
✓ marks, 4 specific brand benefits in bold dark text.
At the bottom spanning both columns: a small flat
illustration or simple icon of the hero ingredient
(e.g. a drawn ashwagandha root, a coffee bean, a
turmeric rhizome) — adds brand specificity without
needing a photo. Brand wordmark top centre. All
elements within top 85%.
TEMPLATE 4 — Pain Agitation | 4:5
STYLE REFERENCE: Look at Image 3 (Deconstruct
sunscreen). Sky blue background. Hand holding product.
Witty, conversational question or statement — NOT
dark and moody. The pain is communicated through
clever copy, not oppressive dark colour. Light and
airy but the copy makes you stop.
Bright, light background — use a sky blue, warm
lavender, or pale version of the brand's primary
colour. NOT dark, NOT charcoal. Large bold question
or statement in the brand's darkest text colour,
left-aligned, taking up the top 50% of the frame —
make it a question or statement the target audience
has genuinely said to themselves, phrased casually
and wittily (e.g. "He skips sunscreen?" style —
relatable, slightly playful, not threatening). Add a
small coloured accent strip or badge in the brand's
accent colour with a punchy one-liner that pivots
to the solution (e.g. "Skip the lecture" style).
Brand name and one-line solution copy below. Brand
wordmark top right. All elements within top 85%.
TEMPLATE 5 — Indian Context Hook | 4:5
Warm, authentic Indian lifestyle scene directly
relevant to this product category — morning terrace
routine, kitchen scene, monsoon moment, or festival
preparation — whichever is most natural for this
brand. A South Asian person present but not posed,
doing something real. Warm golden morning light.
India-specific headline text overlay in bold, left-
aligned. The scene itself is the brand recall —
no product needed. Brand wordmark small top right.
All elements within top 85%.
TEMPLATE 6 — Social Proof Stack | 1:1
STYLE REFERENCE: Clean cards floating on a soft
branded background. The reviews themselves are the
visual. No product photo needed — the social proof
IS the message. But give the background a light wash
of the brand's primary colour so it feels on-brand,
not generic.
Soft background in a pale version of the brand's
primary colour (e.g. if brand colour is deep green,
background is very pale sage). Three customer review
cards stacked with slight offset — each card: white
fill, rounded corners, soft drop shadow, 5-star
rating in amber, one very specific one-line review
written in first person (write realistic brand-
specific reviews based on actual product benefits —
make them sound like a real Indian customer, not
marketing copy), reviewer first name and Indian city
in small text. Brand wordmark corner. All elements
within top 85%.
TEMPLATE 7 — Transformation Numbers | 4:5
Split composition. Left half: muted, desaturated,
cool-toned scene showing the "before" state relevant
to this product — dull skin, tired face, hair loss,
low energy, whatever fits the brand. Right half:
vibrant, warm, brand-coloured "after" state — glow,
confidence, visible improvement. A specific, real,
measurable number and timeframe in enormous bold type
centred exactly on the dividing line. "Before" label
bottom left in small italic. "After" label bottom
right in small italic. All elements within top 85%.
TEMPLATE 8 — Aspiration Lifestyle | 4:5
Purely aspirational scene relevant to the brand's
specific audience. No product present — just the
life the brand represents. Golden hour or soft
morning light. Editorial magazine aesthetic — could
sit in Vogue India or Condé Nast Traveller India.
Brand wordmark in very small type bottom right only.
The feeling IS the brand. All elements within top 85%.
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GROUP B — UPLOAD YOUR PRODUCT PHOTO FIRST
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Upload one clear product photo in Google AI Studio
before generating these. Every product reference
below says "(image attached)" — this tells Gemini
to use your reference photo. Do not describe the
packaging in detail — just say the product name
followed by (image attached).
TEMPLATE 9 — Bold Problem Opener | 4:5
STYLE REFERENCE: Image 1 (Whole Truth). Light airy
background in brand colour. Product or ingredient
as visual element — not just text on plain colour.
Bold statement left-aligned, bullet points or
supporting lines below, playful accent word in
brand accent colour.
Light background in the brand's lightest or most
airy colour. Left side: bold problem statement in
large type, supporting bullet points below (3
specific things this product doesn't have / does
have), small playful one-word accent (like "Phew!"
or "Finally." or "Honestly.") in brand accent colour.
Right side: the hero product (image attached) placed
naturally — not centred artificially. Brand wordmark
top right. Clean, slightly asymmetric layout. All
elements within top 85%.
TEMPLATE 10 — Ingredient Hero | 1:1
STYLE REFERENCE: Image 4 (Whole Truth "Light as
Water"). Enormous typography IS the visual. Product
or ingredient passes through or in front of the
text. Bold, graphic, unexpected.
Large bold brand-colour text dominating the frame —
the hero ingredient name in massive type, or a short
powerful claim in 3–4 huge words. The hero product
(image attached) or a key ingredient (photographed
in action — dripping, poured, held, emerging) passes
through the text physically, breaking the plane of
the letters. Background: brand's lightest colour.
One-line benefit below in smaller clean type. Brand
wordmark small. All elements within top 85%.
TEMPLATE 11 — Witty Problem & Solution | 4:5
STYLE REFERENCE: Image 3 (Deconstruct). This
replaces the old Sceptic Converted. The old split
"before/after person" format is replaced with a
witty, meme-adjacent, conversational ad that feels
like something a real customer or friend posted.
Light background — sky blue, pale cream, or brand's
lightest colour. Bold witty question or relatable
observation in large casual type top-left (e.g.
"Still rubbing in sunscreen like it's 2015?" or
"Your moisturiser is doing what exactly?" — make it
specific and funny to this product category). A
coloured accent strip or callout box below it in
the brand's accent colour with a short pivot line.
Then the product (image attached) held naturally
in a hand or placed on a simple surface — not
studio perfect, slightly casual. Brand name and
benefit call-out beside or below product. Brand
wordmark top right corner. Conversational. Meme-
adjacent but brand-appropriate. All elements in
top 85%.
TEMPLATE 12 — Urgent Offer | 1:1
STYLE REFERENCE: Image 5 (Cosmix). Rich, dark
background ONLY if this brand's palette is naturally
warm and dark — in that case product photography
must be rich enough to compensate. Otherwise use
a lighter brand background. Product is the visual
hero. Offer callout badge top corner. Ingredient
action shot on one side.
If brand palette is light: use the primary brand
colour as background. If brand palette is naturally
warm and dark: use it — but ensure the product
(image attached) is richly lit and prominent.
Product (image attached) centred and large.
Offer badge in top right corner — round stamp
shape with % off and product name. On one side:
key ingredient in action (pouring, dripping,
natural texture). Offer text below product: bold,
clear, no-code message. Review count and star
rating at bottom of product. All elements in
top 85%.
TEMPLATE 13 — Founder Honest Confession | 4:5
Candid portrait — person with product (image
attached) held loosely, warm natural window light,
expression thoughtful not posed. Handwritten-style
quote overlay in one of these voices: honest
("I built this because I was tired of..."),
surprising ("Most founders wouldn't say this..."),
or specific ("The one thing we obsess over that
no one talks about..."). Warm, slightly imperfect.
Brand wordmark small. All elements in top 85%.
TEMPLATE 14 — Festival Tie-in | 1:1
Warm Indian festival elements — diyas, rangoli,
marigolds, or mithai boxes — with the product
(image attached) as the centrepiece gift. Warm,
celebratory, amber-candlelit palette. Handwritten-
style "Gift of [benefit]" headline. Free gift
wrapping message. Brand wordmark in warm accent
colour. All elements in top 85%.
TEMPLATE 15 — Product Variant Grid | 1:1
STYLE REFERENCE: Image 6 (Dyou/Unkissed). Multiple
product units floating at different angles on a
light brand background. Clean, airy, products as
the visual pattern.
Pale brand-colour background. Multiple units of
the hero product (image attached) floating at
varied angles and distances — some closer, some
further, creating depth. NOT a rigid grid — more
like a scattered, editorial product cloud. Brand
name in large clean type centred. One-line range
description below. All elements in top 85%.
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HERE IS THE BRAND:
Brand Name: [PASTE YOUR BRAND NAME]
Brand URL: [PASTE YOUR BRAND URL]
Brand Description: [PASTE A SHORT DESCRIPTION OF
YOUR PRODUCT AND WHO IT IS FOR]
Now generate the complete Brand DNA and all 15 ad
creative briefs. Be completely specific throughout.
No placeholders anywhere in your output. Write image
prompts as if briefing a senior creative director —
specific, visual, directional, with real brand
colours as hex codes and real product names followed
by (image attached) wherever a product appears in
Group B templates.