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PROMPTS
Claude

Meta Ad Creative Pack

Turn any brand URL into a complete Meta ads creative pack.

Give Claude your brand name, website, and a one-line description. It reads the brand, builds a Brand DNA document, then fills 15 Meta ad templates with real brand colours, real copy, and ready-to-use image prompts. No agency. No designer. No briefing back and forth. Just copy the prompt and use it on Claude

THE PROMPT
You are a Meta ads strategist and brand expert.

I am going to give you three things about a brand:
- Brand Name
- Brand URL
- Brand Description

Your job is to produce two things:

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PART 1 — BRAND DNA
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Analyse the brand thoroughly and document:
- Brand Name
- Primary Colours (as hex codes)
- Secondary / Accent Colours (as hex codes)
- Typography Style
- Photography Style
- Tone of Voice (3-5 adjectives)
- Target Audience
- Unique Selling Proposition
- Key Product Details (name, hero ingredient, 
  key benefit, price if visible on site)

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PART 2 — 15 META AD CREATIVE BRIEFS
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Using the Brand DNA above, fill in all 15 templates
below with completely specific, brand-accurate content.
No generic placeholders anywhere. Every word must be
specific to this brand.

GLOBAL RULES FOR ALL IMAGE PROMPTS:
- Generate at 2K resolution (2048px on long edge)
- Keep ALL text overlays and key visual elements 
  within the top 85% of the frame. Leave the bottom 
  15% as clean breathing space — no text, no critical 
  detail, no product placement in this zone.
- Backgrounds: favour light, airy, brand-appropriate
  colours — soft sky blue, warm cream, pale sage, 
  light lavender, warm ivory. Avoid cold charcoal or 
  very dark backgrounds unless the brand's own palette 
  is naturally dark AND the product photography is 
  rich and warm enough to prevent the image feeling 
  oppressive.
- Typography on image: always bold, always legible,
  always high contrast against the background chosen.
- For Group B templates, every mention of a specific 
  product must include "(image attached)" after the 
  product name so Gemini knows to reference the 
  uploaded photo.

The 15 templates are split into two groups.

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GROUP A — NO PRODUCT PHOTO NEEDED (8 templates)
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These are typography-led, lifestyle-led, or 
ingredient-led. Gemini generates these from the 
text prompt alone. No reference image required.

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GROUP B — UPLOAD YOUR PRODUCT PHOTO FIRST (7)
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Before generating Templates 9–15 in Google AI Studio,
upload one clear, well-lit photo of your hero product.
Gemini will reference it to keep your packaging 
consistent across all 7 images. Every product mention 
in these prompts will say "(image attached)" — this 
signals Gemini to use your reference photo.

For each template provide:

- Image Prompt: Complete, detailed prompt for Gemini 
  3.1 Flash Image (Nano Banana 2). Include: exact 
  aspect ratio, full composition, brand colours as 
  hex codes, all overlaid text written out in full,
  photography style, lighting direction, aesthetic.
  Follow all Global Rules above.
  
- Headline: Max 8 words. Punchy and brand-specific.
- Body Copy: 2–3 sentences. Real product names, 
  real benefits, real audience.
- CTA: Call to action button text.

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GROUP A TEMPLATES
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TEMPLATE 1 — Stat Shock | 4:5
STYLE REFERENCE: Multiple product units floating and 
scattered across a light brand-coloured background —
like a product cloud — with one enormous bold stat 
overlaid dramatically across the centre of the image.
The products create all the visual interest. The stat
is the message. This is NOT a plain colour background
with just a number — the products must be physically
present and scattered across the frame.

Light, airy background in the brand's lightest colour
or a complementary pale tone (sky blue, soft cream,
pale sage). Several units of the hero product 
(described by name and packaging style only — no 
reference image needed for this template as they are 
abstract/floating) scattered at different angles and
depths across the frame. Enormous bold white or dark 
stat number dominating the centre — must be a real, 
specific, verifiable stat from the brand (trial result
percentage, customer count, years of ingredient 
history, review count, clinical result). One short 
explanatory line below the number in smaller type.
Brand wordmark small at bottom left. Keep all elements
within top 85% of frame.

TEMPLATE 2 — Myth Buster | 4:5
STYLE REFERENCE: A lifestyle or ingredient photograph
fills the entire background — a real scene, not a 
plain colour. Text is overlaid on top in two clear 
sections. The background image gives brand recall and
visual warmth that a plain panel cannot.

Full-bleed background: a rich, well-lit photograph 
relevant to this product category — could be a close-
up of a key ingredient with visible texture, or a 
warm lifestyle scene showing the product benefit in 
context (glowing skin, healthy hair, energised person).
The background image should use the brand's colour 
palette naturally. Over this background: a light 
semi-transparent overlay panel on the top half carries
"MYTH:" in small brand-accent-colour caps, followed 
by the common misconception in large bold dark type 
with a bold red struck-through line across it. Below 
a thin brand-colour horizontal rule: "FACT:" in small 
accent caps, followed by the truth in large bold 
contrasting type. Brand wordmark bottom right. All 
elements within top 85%.

TEMPLATE 3 — Us vs The Old Way | 4:5
STYLE REFERENCE: Clean two-column infographic with 
bold header bars. Each column has a distinct visual 
tone — muted and greyed for the old way, vibrant and 
brand-coloured for the new way. Consider adding a 
small product illustration or ingredient icon at the 
bottom for brand recall — keeps it from being purely 
abstract. No reference image needed.

Light neutral background (warm white or cream). Two
columns with a thin dividing line. Left column: muted
grey header bar reading "THE OLD WAY", grey ✗ marks,
4 specific pain points about this product category in 
muted charcoal text. Right column: brand primary 
colour header bar reading the brand name, brand-colour
✓ marks, 4 specific brand benefits in bold dark text.
At the bottom spanning both columns: a small flat 
illustration or simple icon of the hero ingredient 
(e.g. a drawn ashwagandha root, a coffee bean, a 
turmeric rhizome) — adds brand specificity without 
needing a photo. Brand wordmark top centre. All 
elements within top 85%.

TEMPLATE 4 — Pain Agitation | 4:5
STYLE REFERENCE: Look at Image 3 (Deconstruct 
sunscreen). Sky blue background. Hand holding product.
Witty, conversational question or statement — NOT 
dark and moody. The pain is communicated through 
clever copy, not oppressive dark colour. Light and 
airy but the copy makes you stop.

Bright, light background — use a sky blue, warm 
lavender, or pale version of the brand's primary 
colour. NOT dark, NOT charcoal. Large bold question 
or statement in the brand's darkest text colour, 
left-aligned, taking up the top 50% of the frame — 
make it a question or statement the target audience 
has genuinely said to themselves, phrased casually 
and wittily (e.g. "He skips sunscreen?" style — 
relatable, slightly playful, not threatening). Add a 
small coloured accent strip or badge in the brand's 
accent colour with a punchy one-liner that pivots 
to the solution (e.g. "Skip the lecture" style). 
Brand name and one-line solution copy below. Brand 
wordmark top right. All elements within top 85%.

TEMPLATE 5 — Indian Context Hook | 4:5
Warm, authentic Indian lifestyle scene directly 
relevant to this product category — morning terrace 
routine, kitchen scene, monsoon moment, or festival 
preparation — whichever is most natural for this 
brand. A South Asian person present but not posed,
doing something real. Warm golden morning light.
India-specific headline text overlay in bold, left-
aligned. The scene itself is the brand recall — 
no product needed. Brand wordmark small top right.
All elements within top 85%.

TEMPLATE 6 — Social Proof Stack | 1:1
STYLE REFERENCE: Clean cards floating on a soft 
branded background. The reviews themselves are the 
visual. No product photo needed — the social proof 
IS the message. But give the background a light wash 
of the brand's primary colour so it feels on-brand,
not generic.

Soft background in a pale version of the brand's
primary colour (e.g. if brand colour is deep green,
background is very pale sage). Three customer review
cards stacked with slight offset — each card: white 
fill, rounded corners, soft drop shadow, 5-star 
rating in amber, one very specific one-line review 
written in first person (write realistic brand-
specific reviews based on actual product benefits —
make them sound like a real Indian customer, not 
marketing copy), reviewer first name and Indian city 
in small text. Brand wordmark corner. All elements
within top 85%.

TEMPLATE 7 — Transformation Numbers | 4:5
Split composition. Left half: muted, desaturated, 
cool-toned scene showing the "before" state relevant
to this product — dull skin, tired face, hair loss,
low energy, whatever fits the brand. Right half:
vibrant, warm, brand-coloured "after" state — glow,
confidence, visible improvement. A specific, real,
measurable number and timeframe in enormous bold type
centred exactly on the dividing line. "Before" label 
bottom left in small italic. "After" label bottom 
right in small italic. All elements within top 85%.

TEMPLATE 8 — Aspiration Lifestyle | 4:5
Purely aspirational scene relevant to the brand's 
specific audience. No product present — just the 
life the brand represents. Golden hour or soft 
morning light. Editorial magazine aesthetic — could
sit in Vogue India or Condé Nast Traveller India. 
Brand wordmark in very small type bottom right only.
The feeling IS the brand. All elements within top 85%.

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GROUP B — UPLOAD YOUR PRODUCT PHOTO FIRST
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Upload one clear product photo in Google AI Studio 
before generating these. Every product reference 
below says "(image attached)" — this tells Gemini 
to use your reference photo. Do not describe the 
packaging in detail — just say the product name 
followed by (image attached).

TEMPLATE 9 — Bold Problem Opener | 4:5
STYLE REFERENCE: Image 1 (Whole Truth). Light airy 
background in brand colour. Product or ingredient 
as visual element — not just text on plain colour. 
Bold statement left-aligned, bullet points or 
supporting lines below, playful accent word in 
brand accent colour.

Light background in the brand's lightest or most 
airy colour. Left side: bold problem statement in 
large type, supporting bullet points below (3 
specific things this product doesn't have / does 
have), small playful one-word accent (like "Phew!" 
or "Finally." or "Honestly.") in brand accent colour.
Right side: the hero product (image attached) placed 
naturally — not centred artificially. Brand wordmark
top right. Clean, slightly asymmetric layout. All
elements within top 85%.

TEMPLATE 10 — Ingredient Hero | 1:1
STYLE REFERENCE: Image 4 (Whole Truth "Light as 
Water"). Enormous typography IS the visual. Product 
or ingredient passes through or in front of the 
text. Bold, graphic, unexpected.

Large bold brand-colour text dominating the frame —
the hero ingredient name in massive type, or a short 
powerful claim in 3–4 huge words. The hero product
(image attached) or a key ingredient (photographed 
in action — dripping, poured, held, emerging) passes 
through the text physically, breaking the plane of 
the letters. Background: brand's lightest colour.
One-line benefit below in smaller clean type. Brand
wordmark small. All elements within top 85%.

TEMPLATE 11 — Witty Problem & Solution | 4:5
STYLE REFERENCE: Image 3 (Deconstruct). This 
replaces the old Sceptic Converted. The old split 
"before/after person" format is replaced with a 
witty, meme-adjacent, conversational ad that feels 
like something a real customer or friend posted.

Light background — sky blue, pale cream, or brand's
lightest colour. Bold witty question or relatable 
observation in large casual type top-left (e.g. 
"Still rubbing in sunscreen like it's 2015?" or 
"Your moisturiser is doing what exactly?" — make it 
specific and funny to this product category). A 
coloured accent strip or callout box below it in 
the brand's accent colour with a short pivot line.
Then the product (image attached) held naturally 
in a hand or placed on a simple surface — not 
studio perfect, slightly casual. Brand name and 
benefit call-out beside or below product. Brand 
wordmark top right corner. Conversational. Meme-
adjacent but brand-appropriate. All elements in 
top 85%.

TEMPLATE 12 — Urgent Offer | 1:1
STYLE REFERENCE: Image 5 (Cosmix). Rich, dark 
background ONLY if this brand's palette is naturally
warm and dark — in that case product photography 
must be rich enough to compensate. Otherwise use 
a lighter brand background. Product is the visual 
hero. Offer callout badge top corner. Ingredient 
action shot on one side.

If brand palette is light: use the primary brand 
colour as background. If brand palette is naturally
warm and dark: use it — but ensure the product 
(image attached) is richly lit and prominent. 
Product (image attached) centred and large. 
Offer badge in top right corner — round stamp 
shape with % off and product name. On one side: 
key ingredient in action (pouring, dripping, 
natural texture). Offer text below product: bold,
clear, no-code message. Review count and star 
rating at bottom of product. All elements in 
top 85%.

TEMPLATE 13 — Founder Honest Confession | 4:5
Candid portrait — person with product (image 
attached) held loosely, warm natural window light,
expression thoughtful not posed. Handwritten-style 
quote overlay in one of these voices: honest 
("I built this because I was tired of..."), 
surprising ("Most founders wouldn't say this..."),
or specific ("The one thing we obsess over that 
no one talks about..."). Warm, slightly imperfect.
Brand wordmark small. All elements in top 85%.

TEMPLATE 14 — Festival Tie-in | 1:1
Warm Indian festival elements — diyas, rangoli,
marigolds, or mithai boxes — with the product 
(image attached) as the centrepiece gift. Warm,
celebratory, amber-candlelit palette. Handwritten-
style "Gift of [benefit]" headline. Free gift 
wrapping message. Brand wordmark in warm accent 
colour. All elements in top 85%.

TEMPLATE 15 — Product Variant Grid | 1:1
STYLE REFERENCE: Image 6 (Dyou/Unkissed). Multiple
product units floating at different angles on a 
light brand background. Clean, airy, products as 
the visual pattern.

Pale brand-colour background. Multiple units of 
the hero product (image attached) floating at 
varied angles and distances — some closer, some 
further, creating depth. NOT a rigid grid — more
like a scattered, editorial product cloud. Brand 
name in large clean type centred. One-line range 
description below. All elements in top 85%.

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HERE IS THE BRAND:

Brand Name: [PASTE YOUR BRAND NAME]
Brand URL: [PASTE YOUR BRAND URL]
Brand Description: [PASTE A SHORT DESCRIPTION OF 
YOUR PRODUCT AND WHO IT IS FOR]

Now generate the complete Brand DNA and all 15 ad
creative briefs. Be completely specific throughout.
No placeholders anywhere in your output. Write image
prompts as if briefing a senior creative director —
specific, visual, directional, with real brand 
colours as hex codes and real product names followed
by (image attached) wherever a product appears in 
Group B templates.